Marketing Strategies Personal Statement Example | Topics and Well Written Essays - 4500 words

Marketing Strategies - Personal Statement Example It also highlights how Phil addresses the gaps that are present in products provided and customer expectations. Table of Content Executive Summary of the Marketing Plan 5 Company Introduction 5 Mission Statement 6 Branding 6 Pricing 8 Distribution Plan 10 Integrated Marketing Communication 11 Customer Satisfaction Plan 11 Marketing strategies 12 SWOT 13 Strength 14 Opportunity 14 Differentiation strategy 15 Be a leader of follower 15 Macro Environmental Issues 16 Significant Business Trends 16 Marketing Plan 17 Reference 21 Executive Summary of the Marketing Plan Phil has been planning to expand its business. Africa is having the maximum demand for electronic goods in the world so Phil has been planning to set up its base in this area. Phil is planning to launch both low as well as medium end phones in this market. Along with providing goods according to the requirement, Phil has been providing variety of services. Effective after sale services and repairs will help in the expansion of the company. The basic market plan is to produce only those goods that are of high demand. Provide good after sale services so that it can gather some loyal customers who would stick to the brand for a long time. The requirements of different markets are different so Phil has carried out an effective research of each product. The aim of the company is to become a market leader in future. The target customers need to be estimated and accordingly the profit and sales plan needs to be prepared. This would invariably help the marketing plan of the company. The marketing plan that it follows in the west is different from what it has been following in Africa as the taste and preferences differ from place to place. It needs to effectively execute its marketing plan for the success of the company. Company Introduction Phil Company Limited was set up on 12th April 2008. It is a private company which deals in manufacturing of electronic goods. Phil Samuel founded this company. The headquar ters of Phil Company Limited is situated in Cambridge, USA. There are two manufacturing sites in Kingston and Jamaica. Phil Company Limited is a manufacturing company in USA. The company is owned by Dick Harry, Phil Samuel along with 8 other partners. The products that the company manufactures consist of television sets, radios, micro waves, cell phones and computer hardware. Phil Company Limited has been in manufacturing business for the last 4 years. Phil Company Limited generally manufactures goods based on the orders from the various retailers existing in the market. The total employee strength of Phil Company Limited stands is about 2000, which include its sites in US and Jamaica. The company has been steadily increasing its market share in both domestic as well as international market because of the company's experience in this sector as well as the company's performance. The company is striving hard to increase its market share. Mission Statement The Mission Statement consist s of the purpose of the organization. The main purpose or mission of the organization is to become the leader in manufacturing as well as marketing the electronic goods not only in USA but throughout the world. The organization is trying to bind in the latest technology which would help in production of advanced electronic products which would carter to the requirements of the people and thus will be successful in its mission of becoming the largest manufacturer of electronic goo

Brazil Allows Police to Buy High Caliber Guns Essay Example for Free

Brazil Allows Police to Buy High Caliber Guns Essay The Brazilian military will now allow police and firefighters to buy powerful .45 caliber guns for personal use, raising fears over how the weapons will be used and where they might end up.Prior to the ruling, only federal police were permitted to buy .45 caliber weapons, while other police agencies carried less lethal .40 or .38 weapons. The new regulations open the way for civil, military, and transport police to purchase .45 handguns. The military command, which regulates gun sales in Brazil, said it changed the regulations in response to petitioning from state security forces. The move has already sparked controversy among some sectors. They are giving weapons to the police that they don’t know how to use. This is putting the safety of the police and the population at risk, a representative from violence prevention NGO Sou da Paz told O Globo. InSight Crime Analysis The decision to grant various police agencies access to more powerful weaponry is likely to prove controversial. Trust in the Brazilian police is low, amid widespread accusations of corruption, criminality and extrajudicial killings. Firefighters, who are allowed to carry weapons as part of the job, have also come under suspicion, with accusations that many form part of urban paramilitary groups while off-duty. The easing of the regulations could be linked to the ongoing conflict between criminal gang the First Capital Command (PCC) and the Sao Paulo police, which claimed the lives of at least 100 officers in 2012. The risk that rather than giving police another means to protect themselves, the increased availability of .45 weapons could only further fuel the conflict. Given past cases of Brazilian police selling weapons to criminal groups, there is a significant risk that these guns could fall into the hands of the gangs that are behind anti-police violence in much of the country. The high-power weapons could also end up being used by the vigilante militias that control many of Brazil’s favelas. Corrupt factions of the police and firefighting force are known to be members and collaborators of these militias.

History and Development of Robotics Essay -- Robotics Robot

Robotics ABSTRACT This paper discusses three aspects of the field of robotics The first is the history of where the ideas of robotics originated. Second, what was the effect that these ideas had on society? Finally, what developments in the field have proved to be useful to society? INTRODUCTION "Klatuu verita nicto!" These are the words spoken to turn away the robot that would destroy the earth in the movie The Day the Earth Stood Still. Hollywood has portrayed the robot as both a friend and an enemy. In many instances, such as in The Day the Earth Stood Still, they can be controlled, but if one gets loose it will cause great destruction. In the Star Wars trilogy their are three robotic characters that play large roles. Two of the robots, C3PO and R2D2, are friendly and harmless. They are both on the side of good. However, they are contrasted by Darth Vader, who being partially man, but mostly robot, is portrayed as the antagonist of all that is good. Not only Hollywood, but also science fiction literature has helped to produce certain expectations concerning what a robot should look like and how it should act. The result of these expectations has not always been good for the field of robotics. Some would say the attempt to make a robot is an attempt to 'play god' and to recreate man. Others would argue that robots might become so intelligent that they would take over and replace humans. There is no better example of this than the movie Terminator, which begins with a world ruled by machines who are trying to kill the remaining human population. The actual field of robotics however, has produced many products which we take for granted. The clock is a household item that was developed in the beginning stages of machine ... ...ics and we have only begun to see what they are. Precautions must be taken for the future, but the developments already made have produced great benefit and far outweigh any fearful expectations about the dangers of robotics. 1. Bonnett, Kendra, and Gene Oldfield. Everyone Can Build a Robot. New York: Simon & Schuster, Inc, 1984. p 2. 2. Asimov, Isaac, and Karen A. Frankel. ROBOTS: Machines in Man's Image. New York: Harmony Books, 1985. p 2. 3. Ibid. p 4. 4. Ibid. p 1 - 2. 5. Ibid. p 1 - 2. 6. Aleksander, Igor, and Piers Burnett. REINVENTING MAN: The Robot Becomes Reality. New York: Holt, Rinehart and Winston, 1983. p 25. 7. Asimov and Frankel, p 12. 8. Ibid. p 19. 9. Aleksander and Burnett, p 19 - 20. 10. 10. Ibid. p 19 - 20. 11. http:www.kipr.org 12. Ibid. 13. http://mpfwww.jpl.nasa.gov/rovercom/rovintrot.html 14. Ibid.

computer virus :: essays research papers

Overview In the following report, â€Å"computer viruses† will be explained in detail. A lengthy and informative description of the evolution and history on microcomputer viruses will be given, to give you a background of their origin for some understanding of how they came to be. The next segment in the report is on how to combat computer viruses with the development of anti-virus applications. The current status of microcomputer viruses will also be discussed, naming the most common types of viruses and the most harmful type at this present point in time. Details of the most recent outbreaks of computer viruses, such as the â€Å"Melissa†, â€Å"I Love You† and the most recent â€Å"Anna Kournikova† viruses will be explained, and why they are so harmful. I will also give you my recommendations on how to combat this threat of computer viruses, what Anti-virus Applications that I believe should be used, and why updating your virus definitions for these programs on a regular basis is so vital and important in your quest to have a happy and uninfected computer. And finally, I give you my conclusion in which I can only hope that you will find helpful. A History Of Computer Viruses The term â€Å"Virus† was not used to describe a self-replicating computer program until the American electrical engineer named â€Å"Fred Cohen† associated the term with it in 1983. In the 1950’s at Bell Laboratories, â€Å"John von Neumann’s† theory in which he made in 1949 was put to the test. His theory stated that it was (MS Encarta 98, Virus [computer], History) â€Å"Theoretically possible for a computer program to replicate†. His theory was tested after a game called â€Å"Core Wars† was developed whereby (MS Encarta 98, Virus [computer], History) â€Å"Players created tiny computer programs that attacked, erased, and tried to propagate on an opponent’s system†. In the late 1960’s through to the early 1970’s, the program called â€Å"The Rabbit† was constantly appearing on the mainframes at the time. Kaspersky (www.avp.ch) â€Å"These programs cloned themselves, occupied system resources, thus lowering the productivity of the system†. These viruses were only localised, as they did not spread from one system to another and are thought to have only been pranks or mistakes by programmers. The â€Å"Univac 1108† and â€Å"IBM 360/370† systems were infected with one of the first known computer viruses, â€Å"Pervading Animal†. This virus attached itself to executable files, which damaged the infected file. In 1986 the first stealth virus hit IBM Compatible PC’s, called the â€Å"BRAIN† virus.

Mechanical Test of Ldpe and Hdpe P

Mechanical Test of LDPE and HDPE Processed by Extrusion, Injection Molding, Compression Molding and Sheet Extrusion Abstract LDPE and HDPE were processed by extrusion, injection molding, and sheet extrusion. Their mechanical properties such as tensile strength and percent elongation were measured by tensile test and analyzed statistically (Table 2). During the extrusion process, both polymers underwent die swelling. The water cooled polymer cords have a higher tensile strength but lower % elongation compared to the air cooled cords. HDPE has a much higher strength than LDPE due to its high crystallinity.LDPE and HDPE samples processed by injection molding and sheet extrusion show the same tendency in the extent of yield strength and elastic modulus. For sheet extrusion, the heat treated polymer sheet has a higher strength than the non-heat treated sheet because heating leads to an increase in both crystallinity and crystallite size. The specimen in rolling direction also has a higher strength than those in transverse direction due to the alignment of the polymer chains in rolling direction. UHMWPE (Ultra-high-molecular-weight polyethylene) saucer was processed by compression molding.The cross section of the saucer was examined by optical microscopy. Further, the melting temperature of PEO was determined to be 74. 0Â °C ~ 78. 9Â °C. Introduction A polymer is a chemical compound or mixture of compounds consisting of repeating structural units created through a process of polymerization. 1 The units composing polymers derive from molecules of low relative molecular mass. When all the repeating units along a chain are of the same type, the resulting polymer is called homopolymer. Chains composed of two or more different repeat units are termed copolymers.The physical characteristics of a polymer depend both on its molecular weight and shape, and the structure of the molecular chains. The chain structures include linear polymer, branched polymer, crosslinked polym er and network polymer. The polymer synthesized in this experiment, LDPE and HDPE, have different chain structures (i. e. LDPE is a branched polymer and HDPE is a linear polymer. ). The polymer chain structure has a significant influence on polymer crystallinity, which is defined as the packing of molecular chains to produce an ordered atomic array. The mechanical properties that investigated in this paper, such as tensile strength, elastic modulus and percent elongation, greatly depend on the crystallinity of the polymer sample. Polymers play an essential and ubiquitous role in everyday life from those of familiar synthetic plastics and other materials of day-to-day work and home life, to the natural biopolymers that are fundamental to biological structure and function. 1 Quite a variety of different techniques are employed in the forming of polymeric materials. Molding is the most common method for forming plastic polymers.The several molding techniques used include extrusion mold ing, compression molding, blow molding and injection molding. 3 During molding, crystal regions in polymer melts upon heating. The resulted polymer melts are non-Newtonian fluids, and their viscosity depends on the shear rate. Melt index (MI) could be used to indicate the viscosity of the fluid. It is defined as the mass of polymer flowing in ten minutes through a capillary of a specific diameter and length by a pressure applied. 4 Polymer melts are formed into a continuous charge of viscous fluid.The viscous fluid then solidifies into polymer product with specific shapes. During the solidification process, polymer melts recrystallizes and forms spherulite structure consisted of both amorphous region and lamellar. Experimental Procedure Crystallization of PEO Crystallization of PEO (Sigma-Aldrich Co. , St. Louis, MD) was observed by optical microscopy. Sample of PEO powder was placed on glass slide and heated up using hot stage. Both the melting and the solidification processes were observed under optical microscope under crossed polarizer. The melting range was determined to be 74. 0Â °C ~ 78. 9Â °C.Extrusion of LDPE and HDPE Both LDPE (MI = 0. 25, Equistar ) and HDPE (MI = 9, Equistar) pellets were processed into cords using single-screw extruder (Model TL3215B, Extruders ). The die temperature was 350 Â °C, Zone temperatures were all 425 Â °C and the screw speed was about 3. 6 rpm. Water cooling and air cooling were carried out for mechanical properties evaluation. Tensile tests were performed on both LDPE and HDPE cords in order to evaluate their mechanical properties. Compression Molding UHMWPE (Ticona) powder was used to produce UHMWPE saucer by using a compression molding apparatus (Model 3725, Carver).The starting temperature was 245 F, and the molding temperature was 310 F. The cross section of the saucer was examined by optical microscopy. Injection Molding Both LDPE (MI = 9, Equistar) and HDPE (MI = 7, Equistar) pellets were processed into dog b one specimens by injection molding. The barrel, nozzle and mold temperatures used are listed below. Tensile tests were performed on both LDPE and HDPE specimens in order to evaluate their mechanical properties. Table 1. Barrel, Nozzle and Mold temperatures for injection molding. | LDPE| HDPE| Barrel Temperature | 390Â °F| 400Â °F|Nozzle Temperature| 395Â °F| 405Â °F| Mold Temperature| 275Â °F| 275Â °F| Sheet Extrusion Both LDPE (MI = 0. 25, Equistar) and HDPE (MI = 9, Equistar) pellets were processed into polymer sheets using sheet extruder (Model KLB125, Extruders). The die temperature was 375 Â °C. Zone temperatures were all 420 Â °C. Adapter temperature was also 420Â °C. The screw speed was about 20 rpm and the roller speed was set up to 2. 0 rpm. Heat treatment using glass furnace was performed on both polymers. Tensile tests were carried out in order to evaluate the mechanical properties of both LDPE and HDPE. Result and DiscussionCrystallization of PEO The melting tem perature of PEO was determined to be 74. 0Â °C ~ 78. 9Â °C, where the literature melting temperature of PEO is 65Â °C. The polymer melting behavior is a function of the rate of heating5. That the measured melting temperature is higher than the literature value results from the relative high heat rate (20Â °C/ min). Besides, the melting temperature for polymer is a range instead of a single point. The melting temperature depends on the molecular weight of the polymer chain, the thickness of the chain-folded lamellae, the heating rate and the impurity content.Since the PEO samples used contain polymer chains with different size, and they were heat at an inconstant rate, the melting must take place over a range of temperatures. | | | | Figure 1. Micrographs of PEO melting stage at 10X. (a). Full spherulite (red circle) growth at 54. 8Â °C. (b). Spherulite starts to disappear 74. 0Â °C. (c). Spherulite completely disappeared at 78. 9Â °C. A A | B B | C C | D D | Figure 2. Microgr aphs of PEO crystallization stages at 10X. (a). Completely melted polymer. (b). Spherulite start to grow from nucleation site (red circle). (c). Growing of spherulite (red circle). (d).Spherulite structure of PEO and interspherulite boundary. The spherulite consisted of chain-folded crystallites (lamellae) and amorphous region start to grow from the nucleation site at 56. 7Â °C. Individual lamellae are separated by amorphous materials. As shown in Fig. 2 (c), the spherulite keeps growing and getting larger as the recrystallization process continues. When the crystallization of a spherulite structure nears completion, the extremities of adjacent spherulites begin to impinge on one another, forming planar boundaries (Fig. 2 (d)). At 56. 0Â °C, the crystallization process of PEO sample reached completion.Compression Molding A A | B B | Figure 3. Micrographs of middle cut (B) and outer cut (A) of UHMWPE saucer at 20X. The mold is closed with a top force. Pressure is applied to force t he material into contact with all mold areas, and heat and pressure are maintained until the molding material has cured. During that process, particles diffuse together and become one piece. As shown in Fig. 3, the outer cut of the UHMWPE saucer has lower porosity, and the middle section of the saucer has a much higher porosity. The outer region of the saucer was cooled much faster than the middle section of the saucer.Slowing cooling rate in the middle section led to the high porosity. Liquidus polymer shrinks as it solidify into solid leaving a large amount of pores in the middle section. Extrusion and Sheet Extrusion Die swell happened during extrusion as shown in Fig. 4. A flow stream has a constant rate before entering the die. It also occupies a spherical conformation and maximizes the entropy. 6 As it goes through the die, polymer loses its spherical shape and becomes less entangled. Therefore, the entropy is lowered. When polymer melt comes out of the nozzle, the remaining p hysical entanglements cause the polymer melt to relax (i. e. egain a portion of its former shape) and restore the entropy. It appears like the polymer is swelling at the nozzle. Figure 4. Die swelling happened when polymer melt came out of the nozzle. Air cooled LDPE took 3 runs before fracture, and the water cooled LDPE took 2 runs before fracture. As shown in Fig. 5, both water cooled and air cooled LDPE cords have similar elastic modulus and yield strength. However, the air cooled cord has a higher tensile strength but lower percent elongation. Since the degree of crystallinity depends on cooling rate during solidification, the higher the cooling rate , the higher the degree of crystallinity.Increasing in crystallinity increases the hardness but lower the ductility of the polymer cords. Thus, water cooled LDPE cord has higher tensile strength but lower % elongation compared to the air cooled one. Figure 5. Extrusion sample stress vs. strain plot. Red curve represents water cooled LDPE cord, and blue curve represents air cooled LDPE cord. Figure 6. Sheet extrusion sample Stress vs. Strain plot. Blue curve represents heat treated LDPE specimen in rolling direction. Purple curve represents non-heat treated LDPE specimen in rolling direction.Red curve represents non-heat treated LDPE specimen in transverse direction. Green curve represents heat treated LDPE specimen in transverse direction. Figure 7. Sheet extrusion sample Stress vs. Strain plot. Blue curve represents non-heat treated HDPE specimen in rolling direction. Purple curve represents heat treated HDPE specimen in rolling direction. Red curve represents non-heat treated HDPE specimen in transverse direction. Green curve represents heat treated HDPE specimen in transverse direction. Tensile test result of sheet extruded LDPE and HDPE specimens are shown in Fig. 6 and Fig. 7 above.HDPE specimens have higher yield strength, elastic modulus and % elongation. HDPE has a linear chain structure. It was highly packed. Therefore, it has a larger density and higher degree of crystallinity than LDPE. Molecular chains are closely packed in an ordered arrangement in crystalline region. The alignment of the packed chains in crystalline region makes the intermolecular secondary bonding much stronger than it is in amorphous region. Thus, HDPE with higher crystallinity has a much higher strength than LDPE. The heat treated specimen has higher yield strength and tensile strength than non-heat treated specimens.It is also due to the increasing in the percent crystallinity, which makes the polymer harder but less ductile. Further, polymer specimen in rolling direction has higher yield strength and elastic modulus, but lower percent elongation compared to samples in transverse direction. It is because during drawing the molecular chains slip past on another and become highly oriented. This alignment once again enhances the tensile modulus in the direction of drawing (RD), while reduces the tensile st rength in the direction (TD) perpendicular to the rolling direction. Injection Molding Figure 8.Stress vs. Strain plot of HDPE samples processed by injection molding. Figure 9. Stress vs. Strain plot of LDPE samples processed by injection molding. Table 2. Statistic data of HDPE and LDPE samples processed by injection molding. | HDPE| LDPE| | ? y (MPa)| E (GPa)| %EL| ? y(MPa)| E (GPa)| %EL| 1| 19. 317| 0. 41| 163| 5. 29| 0. 040| 131| 2| 23. 216| 0. 44| 265| 5. 38| 0. 050| 155| 3| 23. 77| 0. 49| 69| 6. 302| 0. 049| 144| 4| 24. 142| 0. 78| 509| 6. 408| 0. 058| 141| Average| 22. 61| 0. 53| 251. 50| 5. 85| 0. 049| 142. 75| Standard Deviation | 2. 23| 0. 17| 189. 41| 0. 59| 0. 0073| 9. 8| 95% Confidence Interval | 22. 61Â ±3. 54| 0. 53Â ±0. 27| 251. 50Â ±301. 35| 5. 85Â ±0. 94| 0. 049Â ±0. 012| 142. 75Â ±15. 72| Compared to literature value , P-value| t = 3. 22,Df=3,P

The Desert Biome essays

The Desert Biome essays The desert is a biome or as a life zone, for example another biome would be tundra. The desert in western United States in caused by the coastal ranges and the gigantic Sierras in California. These mountains cause the clouds to rain and by the time they reach the other side, there is little or no moisture left in them. That is why deserts are so cold. The desert is a very amazing place. In a place that most people would believe to inhospitable, life blossoms. Each animal and plant has adapted to survive in the hot desert. For example: The roadrunner, which is in the cuckoo family, is a consumer of the desert; it runs instead of flying, it is an omnivore, with reptiles and insects forming much of its diet. The Saguaro cactus, a producer, is the king of cactuses. It can reach a height of about 40 feet. It is home to many animals from an owl to bobcats perch while in danger. These cactus are build for the desert because of their tough skin and their advanced system for storing water. A desert tortoise, a consumer, eats plants and converts them to water and food. This is a good feature for a desert living creature. The tortoise during mating season fights with another male. The first to go upside down, loses and could even die if he does not turn right side up. The bullies of the desert are the pigs, or to be exact, the peccary and javelin. These pigs have a mean attitude and a ruthless set of teeth. They will practically eat anything. Even insects and spiders live in the desert. The tarantula that lives in the desert lives in a hole on the ground, an food that comes by it attacks and kills it with its venomous bite. The millipedes from your backyard live in the desert too. These insects have over 1000 legs and they produce an odor that hampers any tarantulas attempt to eat it. The kangaroo rat is an amazing little mammal. They are consumers and during the time, the plants are nice, they stuff their...

About Multiple Sclerosis

About Multiple Sclerosis Free Online Research Papers Multiple Sclerosis is a chronic disease that can be potentially deadly. Also called MS, it affects your central nervous system and the myelin shield. The central nervous system consists of the brain and the spinal cord. The myelin shield is a soft, white, fatty substance that shields the nerves (Rosner, 1897). MS occurs when the myelin shield breaks down and scar tissue replaces it. This slows and sometimes blocks the signals from flowing through the nerves to their correct destination. This often results in the dysfunctionality of many important functions such as, vision, strength, or coordination. Most people with MS experience their first symptoms around 30 or 40 years old, after the myelin shield has broken down. MS can include many relapses, because since the myelin shield repairs itself the symptoms go away but the MS is still there and it breaks down the shield again causing even more scar tissue, resulting in worse symptoms. Twice as many women are affected by MS than men. Some people live their whole life with MS and do not know it, While others may be paralyzed and end up bed-ridden or in a wheelchair in just a couple of months after the first signs of symptoms. There are many symptoms of MS. They are very diverse. Just because you may be experiencing one or more of a MS symptom, it does not mean you have MS. Some symptoms are common and may be a sign of another serious disease or disorder. However, if you are experiencing any symptoms, you should contact your doctor immediately. Some common or odd symptoms of MS are Proprioceptive Dysfunction- Loss of awareness of location of body parts, Erectile Dysfunction, Depression, Anxiety, and Dysdiadochokinesia- Loss of ability to produce rapidly alternating movements, for example to move to a rhythm. There are many treatment options for MS, but no real cure. Lots of the available treatments or medications are shots. There are some pills, but like most conditions, rest, exercise, and a healthy diet cannot hurt. Most of the medications either help your muscles relax or reduce nerved tissue inflammation. Research Papers on About Multiple SclerosisThe Masque of the Red Death Room meaningsPersonal Experience with Teen PregnancyEffects of Television Violence on ChildrenThe Spring and AutumnGenetic EngineeringOpen Architechture a white paperBionic Assembly System: A New Concept of SelfThree Concepts of PsychodynamicWhere Wild and West MeetAnalysis Of A Cosmetics Advertisement